CoverProfile

Serge Cherfan

Managing Director Co-Head

MASIC

Saudi Arabia, Riyadh, Riyadh

About Me

As a Managing Director and Co-Head at MASIC, a leading Saudi investment company, I oversee the direct investments and liquid assets portfolios, with the objective of delivering consistent returns to our shareholders. I also serve as a board member at several MASIC subsidiaries and affiliates, providing strategic guidance and oversight. I have more than 20 years of experience in private equity and alternative investments, with a focus on consumer businesses and growth capital. I have led and successfully executed multiple transactions across various sectors and geographies, from sourcing and fundraising to structuring and closing, as well as post-acquisition value creation and exit readine

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Profile Information

Managing Director Co-Head

MASIC

Investment Team

Investor

Family Office

Riyadh

Riyadh

Saudi Arabia

May 20, 2025

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