Sarika Gupta leads the development and execution of the Zell Lurie Institute's student-oriented programs. In this role she also advises U-M student teams to help them advance their businesses. Sarika has extensive start-up experience as a manager, mentor, and coach. She served as President & CEO of Dance Telephone - a group party game, COO of V-teractive - an online gaming start-up, and Associate at MyBandStock.com - a site that delivers exclusive digital access to music fans. Additionally, she was a Senior Quantitative Research Associate at Cambridge Associates for 3 years. Sarika holds a BSE in Mechanical Engineering from the University of Michigan College of Engineering and an MBA