Bob graduated from the University of Nebraska Lincoln after moving from Chicago in 1994. While in school, he was working with his mother, Linda, who had been a financial advisor since 1968. Bob and Linda founded Rossi Financial Services in 1995 and consolidated their office with Andrew Pool CFP in 2014. Bob met his wife Melissa in 2010 after going through a battle with kidney cancer. They are a house divided, with a Husker and an Iowa State Cyclone fan. When not cheering on their favorite teams, they spending time with their Entlebucher Mountain dog, BB.