Rob brings 20+ years of finance experience within the financial services industry to his role as CFO at NorthRock Partners. His career has spanned hedge funds to Fortune 250 firms, and everything in between. Rob’s focus is on providing sound financial management and leading future business decisions across NorthRock’s entities by leveraging his experience in creating insightful analytics, developing and managing KPIs, building innovative management reporting, and data driven forecasting. Rob has a bachelor's degree in Business Administration and an MBA with a concentration in Finance. Outside of work, he enjoys spending time with family and friends and doing nearly anything outdoors.