Rich graduated from Seton Hall University in 1981 with a degree in Business Administration with a concentration in Marketing. He was a member of the varsity football team rising to Captain in his final year. He began his career in the Financial Services industry at Merrill Lynch as a Club Level Advisor, and later became a Vice President at Smith Barney. In 2004 Rich founded Key Client. With 34 years in the financial services industry, he has extensive experience and demonstrates exceptional ability in advising individuals and business owners in all aspects of portfolio management and offers a holistic approach to saving and investment for retirement, education, insurance and estate planning