Rachel M. Luken is a Senior Wealth Advisor and Partner of HoyleCohen. Rachel has over twenty-five years of experience in financial services. Her core work involves advocating for clients on their day‐to‐day planning and investment needs. She adopts a holistic planning approach, ensuring that her clients’ needs are met and goals achieved without overlooking opportunities and challenges along the way. Rachel has a gift for the big picture and she works tirelessly to enhance the service and support of every HoyleCohen client as well as the efficiency and effectiveness of the firm as a whole. Rachel loves to help others and she makes herself available to clients and peers alike. She actively