Michael launched Robots and Pencils in 2009 with the then-contrarian view that mobile would be more transformative than the Internet. Since then, the company has become a trusted strategic partner to some of the world’s largest brands, helping to reinforce its clients as innovators by operationalizing frontier technologies. Robots and Pencils has created more than 250 apps used by 77 million worldwide, and has leveraged AI, machine learning, bots and conversational user interfaces to create products that have been previously inconceivable. Michael credits the success of Robots and Pencils to its secret sauce: talent obsession.