Julian is Chief Executive for Siemens Financial Services (SFS) Ltd. He has worked within the financial services sector both in the UK and Europe for over 30 years. Having joined Siemens in 2010, as the Director of Business Development he was charged with the diversification and industrialisation of the SFS Commercial Finance offering in the UK. Prior to joining Siemens, Julian has held a number of senior positions across the industry, latterly founding and establishing Deutsche Leasing within the UK and Ireland. Julian is a keen advocate for the commercial finance space. He is passionate about the opportunity which digitalisation provides for both customers and partners as well SFS itself