John is driven by the values he learned growing up in a blue collar south Austin family: work hard, be honest, and take care of the people around you. He believes that money can grant you freedom and security to live your own unique lifestyle, which makes financial wealth intrinsically valuable. However, money is merely a vehicle to help accomplish your goals and dreams, not the destination itself. Making true progress to accomplishing your desires starts with defining those aspirations. From there, we will make better and more informed decisions that place us in the best position to reach our ambitions with the least amount of uncertainty along the way.