John Nottingham is co-CEO of Nottingham Spirk, a leading business and product innovation firm with over 1,350 patents, of which 95% have been commercialized. The Nottingham Spirk “Vertical Innovation Process” has helped client / partner companies earn over $50 billion in combined sales. The NS innovation team has co-created such award-winning consumer and medical innovations as the Crest SpinBrush, the largest selling powered toothbrush line; Swiffer Sweep+Vac; Club Car Tempo Walk, world’s first autonomous golf caddie; Cardinal Health InPower Digital Medication Assistant; TecTraum, the first concussion therapy system and Medtronic CardioInsight EC Vue, the first non-invasive electrocardio