After more than two decades advising wealthy clients and sophisticated investors on growing and protecting their assets, Jeff Rupp realized it was time for a new model. Combining institutional rigor with the independence and agility of a boutique, it would offer clients the greatest depth of experience and the widest breadth of investment options. It would also embody his belief that a variety of investments is essential to a properly diversified portfolio. That led to the creation of View Capital Advisors. Today, as Managing Director and a Managing Member, Jeff continues to make his vision a reality. He is responsible for day-to-day management of the firm, overseeing client relationships