Jeff Ivory is Gainplan’s managing partner, and he’s motivated by his desire to change the financial industry, putting clients first. Jeff brings his extensive experience in the financial field and knowledge of the industry to the table, and uses them to help Gainplan clients make better, more personalized, long-term plans for the future. While most advisors have taken advantage of the information gap between them and their clients, Jeff always felt his clients deserved better. In the early years of his practice, he worked to change the system by treating his clients differently. As the industry changed, and the practice grew larger, Jeff felt it was his duty to fix the broken system. As t