Jack Benson is a partner at Reingold where he guides market research, strategy, social media, and interactive and digital marketing. Previously, he was a principal at Birdwood Capital, a venture capital consulting firm, providing strategic, marketing, and financial expertise to companies in emerging industries. Benson also served as chief financial officer and chief information officer for Varsity Group, Inc., a leading provider of e-commerce solutions for educational institutions nationwide. He received a bachelor’s degree in political science from Colgate University and an MBA from the Darden School of Business at the University of Virginia, where he was a Shermet Scholar and recipient