Iñaki became Bupa Group CEO on 1 January 2021. Iñaki joined Bupa in 2005 and has held a number of leadership roles. He became CEO of Sanitas, the Bupa Group’s insurance and provision businesses in Spain in 2008, and in 2012 became CEO of the Spain and Latin America (SLA) market unit and joined the Bupa Executive Team. In 2016, SLA was expanded to Europe and Latin America (ELA). ELA consists of Bupa’s businesses in Spain, Chile, Poland, Brazil, Türkiye, Mexico and Latin America. Before joining Bupa in 2005, Iñaki held senior positions at the Telefonica Group and Carrefour as well as founding an online start-up. Iñaki has a degree in Law and holds an MBA from IESE Business School.