As Family CFO, Moneta Group Partner Gus Gast works with each of his clients to create a comprehensive, long-term plan that helps them come to terms with their goals and values. During this process, Gus most enjoys the variety of challenges that each of his clients bring. With clients consisting mostly of active and retired executives, professionals, and business owners, Gus approaches their unique concerns in a personalized way that is best suited to the individual client. Gus earned his B.S. in Accountancy from the University of Illinois. His first experiences in the financial services industry were in public accounting at Price Waterhouse, now PriceWaterhouseCoopers, and later as treasurer