Elena Hale is a strategic, marketing, and storytelling leader with over 20 years of experience at building global brands and award-winning campaigns. Currently, she is Managing Director, Chief Marketing Officer at Emerson Collective. EC is an organization established by Laurene Powell Jobs and centers its work on education, immigration, nature, health and other social justice initiatives. EC uses a wide range of tools and strategies—partnering with entrepreneurs and experts, policymakers, advocates and artists—to promote equality. Prior to joining Emerson Collective, Elena was Founder, Chief Strategy Officer and Managing Director of MAL\FOR GOOD, a purpose-based ad agency model dedicated to