After 25 years of managing investments for other institutions, Doug started Alpha Advisors twenty years ago to serve the needs of friends and family. Those folks started referring their friends and families. And in a few short years, Doug found himself with three partners and a growing list of clients. What set the firm apart was its emphasis on tailoring each client’s portfolio to their purposes in life that were revealed through extensive inquiry guided by a process called Evoke. Doug recently celebrated his 52nd anniversary with his wife, Joanne. They have one daughter, 3 grandsons, and a granddaughter who was married on Doug’s 75th birthday in January 2022. Doug and Joanne seize every